OpenAI Lifecycle Lead at OpenAI responsible for building company-wide owned-channel capabilities and setting lifecycle strategy. Partners with Engineering and Product teams to design user journeys and build orchestration platforms.
Responsibilities
We are hiring a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach users with relevant, timely, and trustworthy experiences. This senior, hands-on leader will set the lifecycle strategy, partner with Engineering to build the orchestration and deployment platform, and establish the operating model that allows teams across the company to launch and improve evergreen programs safely at scale.
Partner with product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement.
Partner with Engineering, Product, Data Science, and Analytics to shape the tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability.
Define scalable deployment workflows—including self-service and centrally supported paths, intake, templates, approvals, governance, service levels, and incident response—so teams across the company can launch safely and efficiently.
Partner with Product Marketing Managers and other client teams to translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization.
Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging, including the deep-linked landing and post-click product experiences that complete the loop.
Partner with Growth DS to build a measurement system that connects reach, eligibility, delivery, engagement, landing behavior, task completion, retained activity, and incremental value through sound experiments and holdouts.
Optimize the lifecycle portfolio—not just individual sends—by improving inventory, relevance, personalization, prioritization, and per-user frequency.
Inform our owned channel / upsell strategy–establish a high bar for deliverability, user preferences, localization, and operational quality, and trust while influencing senior stakeholders across the company.
You might thrive in this role if you have:
10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in a global consumer or subscription business.
A track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets.
