Lyft Lyft is hiring a Staff Product Manager I to lead the strategy and development of their Ad Serving platform. The role involves managing a team and aligning cross-functional partners to scale the advertising business.
Responsibilities
Help develop the strategy and objectives for our Ad Serving platform. Build a roadmap and lead a core team of engineers and data scientists to achieve it.
Align cross functional partners and teams beyond your immediate development team to drive a shared vision. For example, Sales, Legal, Finance, Operations, and internal marketing teams.
Take a holistic yield management approach across direct demand and external supply channels.
Clearly communicate priorities, problems, experiments, and decisions across a wide spectrum of audiences, from partner teams to executives.
Completely own your team's products, existing or new, from ideation through development, launch, growth, and maintenance.
Understand Lyft Ads’ strategic and competitive position. Set your team's goals, success metrics, and roadmap to align with Lyft's mission and drive maximum impact based on data analysis, market research and usability studies.
Serve as a champion of our advertisers and advocate for their needs at all levels of the company.
8+ years of product management with a record of launching and scaling ad platforms from 0 to 1.
Deep expertise in either real-time bidding or ad serving domains, with experience working on one or more of the following: ad decisioning logic, targeting systems, scoring, ranking, advertiser optimization (e.g. impressions, clicks, engagements, conversions), yield optimization, integrations with SSPs and DSPs.
Passion for Lyft and what we are trying to achieve in sustainable urban transportation.
Natural ability to make things happen around you. You manage project ambiguity, complexity and interdependencies in an organized and structured way. Be able to define and analyze metrics that inform the success of products.
Excellent judgment and thoughtfulness about the dynamics of a product ecosystem.
Qualification
Experience with ad decisioning logic
Required
8+ years of product management experience
Experience launching and scaling ad platforms from 0 to 1
Expertise in real-time bidding or ad serving domains
Experience with ad decisioning logic, targeting, scoring, ranking, advertiser optimization, yield optimization, SSP and DSP integrations
