Rocket Money is looking for a Senior Producer to join our Video Creative team. This isn't a traditional production role — we're looking for someone who understands direct response advertising inside and out, brings a strong creative voice, and knows how to turn raw concepts into high-performing content that entertains, educates, and converts. You'll work across digital and broadcast platforms, leading production from concept through delivery while helping us stand out in a competitive fintech space.
Your work will be part of a weekly cadence driven by data — iterating on what's working, testing what's new, and constantly pushing the limits of what drives performance and acquires users
Specifically, you will:
Own integrated production end-to-end — from concept through delivery, building effective direct-response ads for social media channels, digital platforms, and broadcast
Shoot, direct, and produce original footage — you're comfortable on set and across all stages of production from pre to post
Compose motion graphic explainers and source new content to scale creative output — this goes well beyond cutting and arranging pre-existing clips
Increase weekly output by releasing multiple variations of concepts across a wide range of sizes and formats
Collaborate with the creative team on ideation, storyboarding, and concept development
Iterate fast based on performance data — you believe data informs creativity, not limits it, and you're always optimizing for specific channels and platforms
Liaise with internal teams, production teams, external vendors, actors, and talent
Build and maintain budgets and timelines, identify and hire third-party vendors, and manage production costs
Continue to improve workflows for production and delivery while maintaining and contributing to asset library structure and organization
Qualification
You believe data can inform creativityStrong design sensibilitiesExperienced with budgets
Required
You love producing for direct response and have a genuine instinct for how editing decisions impact the way users comprehend and respond to an ad
You believe data can inform creativity, not limit it
Able to envision and edit many different visual scenarios from a single set of raw video assets
Expert-level proficiency in Premiere Pro and After Effects
Strong design sensibilities; experience with Figma and Adobe Photoshop is a plus
Comfortable on a production set and across all stages of production from pre to post
Skilled at presenting complex technical information in a clear and engaging format
Experienced with budgets, timelines, vendor management, and cost oversight
Excellent time management skills with the ability to accurately assess scope and availability
A collaborative communicator who gives and receives feedback well and brings a fresh perspective to the table
