We’re looking for a strategic and experienced Product Marketing Lead to drive Moloco’s global product marketing strategy for consumer (ie non-gaming) companies. In this role, you will be responsible for shaping how we position, launch, and market our solutions to consumer app advertisers worldwide. You will develop compelling messaging, craft go-to-market strategies, enable sales teams, and collaborate cross-functionally to drive adoption and growth. This role requires a balance of strategic thinking and hands-on execution to help consumer apps maximize performance through Moloco’s advertising solutions.

Build the marketing strategy:

Develop a holistic marketing strategy to acquire new consumer (ie non-gaming) advertisers and drive growth from existing customers.

Align with cross-functional teams — including other Marketing functions, Product, Go-to-Market, and Sales — to ensure coordinated execution of high-impact initiatives.

Balance global and regional approaches to ensure marketing programs resonate across diverse markets and drive measurable impact.

Develop positioning and messaging:

Conduct deep industry research (first-party and third-party) to understand the evolving needs of consumer app companies.

Create data-backed, customer-centric messaging that clearly articulates Moloco’s unique value in helping consumer app businesses grow.

Roll out positioning across web properties, sales enablement, content, events, and other initiatives to ensure consistency and effectiveness.

Partner closely with Product to align the product roadmap with market needs and reinforce Moloco’s key differentiators.

Plan & execute go-to-market initiatives:

Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growth.

Product Marketing Director, Consumer

Responsibilities

Benefits

Company

Moloco

More roles at Moloco