Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets
Marketo: Oversee overall Marketo instance health, workspace and folder organization, compliance (GDPR, CCPA), user permissions, and technical administration. Manage bidirectionally synced data between Marketo and Salesforce, ensuring error-free field mapping and record routing. Implement and support integrations with third-party tools such as Zoom Webinars and On24.
Operations: Manage and optimize our Marketo instance including creating smart lists, audience segments, emails, landing pages, and setting up end to end campaign tracking. Have a strong working knowledge of Salesforce, and leverage AI tools to automate campaign management.
Webinars: Design end to end campaigns for webinars, virtual events, and workshops including setup of platforms such as Zoom Webinars/On24, promotions, on-demand recordings, pre-and-post event nurture, and data tracking. Leverage 3rd party vendors to amplify registrations and attendance.
AI/Pilot: Leverage AI for all aspects of campaign creation. Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve. Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs
Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising.
Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams
Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel.
Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams
Program Management: Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting. Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization
