Patreon is building the defining platform for the creator economy and we're looking for a Director of Product Marketing to shape how we tell that story to the world.
As Director of Product Marketing, you'll be the connective tissue between our product and the creators and fans we serve. You'll define how Patreon positions its product in the market, translate complex features into compelling value propositions, and lead the go-to-market strategy for everything we ship. This is a role for someone who thinks in systems: you see how positioning, messaging, and launch execution compound over time into a brand that creators trust and fans love.
Reporting to the SVP of Marketing, you'll partner closely with Brand, Creative, Social, Comms, and Creator-facing teams to ensure that Patreon's product investments land with the creators and fans they were built for. You'll bring the voice of the market into product decisions and the voice of product into the market. And you'll build and lead the team that makes both happen at scale.
Own Patreon's product positioning and messaging framework. This includes defining who we're for, what makes us different, and how to articulate our value at every stage of the creator and fan journey
Lead go-to-market strategy for major product launches, coordinating cross-functional execution from narrative development to adoption measurement
Build and maintain deep market intelligence: understand creator and fan motivations, competitive alternatives, category trends, and unmet needs that inform both product and marketing strategies
Partner with Product leadership to influence roadmap prioritization by surfacing insights that sharpen our bets and reveal emerging opportunities
Develop the tools, frameworks, and narratives that enable Creator Success, Partnerships, and Acquisitions teams to pitch Patreon's value with conviction
Define how we measure product marketing impact — from feature adoption to creator activation — and build the feedback loop that connects market outcomes back to product and leadership
Recruit, develop, and lead a high-performing Product Marketing team
Qualification
Experience using market researchSome experience in a marketplace
Required
10+ years of experience in product marketing, with at least 3 years in a senior or lead role owning positioning and go-to-market strategy for a consumer or creator-facing product
Proven track record of leading high-impact product launches end-to-end from defining the narrative to driving measurable adoption and retention outcomes
Sharp strategic instincts paired with strong executional range; you're as comfortable writing a messaging framework as you are running a launch command room
Deep experience translating complex product capabilities into clear, compelling value propositions for non-technical audiences
A natural collaborator who builds trust quickly with Product, Brand, and Growth teams and knows how to align competing priorities without losing momentum
Demonstrated ability to build and develop high-performing teams; you take mentorship seriously and create an environment where PMMs do their best work
Experience using market research, customer insights, and competitive intelligence to influence both marketing strategy and product roadmap
Some experience in a marketplace, platform, or two-sided business is a plus. You understand the nuance of marketing to both sides of a network
A genuine passion for the creator economy and curiosity about how creators build audiences and businesses
Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts:
Put Creators First | They’re the reason we’re here. When creators win, we win.
Build with Craft | We sign our name to every deliverable, just like the creators we serve.
