Director, Digital Media Planning - AWAL

Los Angelesfull timeOn Site

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senior

$100k–$120k

H1B: no

Sonymusic Entertainment The Director, Digital Media Planning supports paid media strategy and campaign execution across multiple markets for AWAL. This role plans, optimizes, and analyzes digital advertising campaigns to drive audience growth and engagement.

Responsibilities

Media Planning & Strategy
Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
Identify optimal platform mix, audience segment & targeting strategies, and budget allocation across digital channels.
Translate marketing objectives into performance-driven media strategies.
Design and analyze experiments using platform features (Spotify Marquee, YouTube Shorts, etc) to determine the most cost-effective ways to drive revenue and engagement.
Campaign Execution & Optimization
Collaborate with internal and external teams to identify and create campaign assets
Work with internal teams and agency partners to launch, manage, and optimize campaigns across platforms such as:
Meta (Instagram / Facebook)
YouTube / Google
Programmatic and display platforms
Emerging platforms

Qualification

Strong analytical and reporting skillsExperience with musicWhat we give youYou join an inclusive

Required

5+ years experience in digital media planning or performance marketing
Experience working with global advertising agencies across multiple genres
Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube
Strong analytical and reporting skills
Experience with music, entertainment, or creator-driven marketing campaigns preferred
Ability to manage multiple campaigns across different markets simultaneously
What we give you:
You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community.