Prospect and engage potential customers through outbound calling, email, LinkedIn, and other sales channels, targeting marketing and revenue decision-makers in home services and adjacent verticals.
Own the sales process from prospecting through close, including discovery, presentations, proposal development, and contract execution - with a focus on positioning digital marketing strategies as a revenue growth solution, not a media buy.
Conduct discovery meetings to develop a strong understanding of each prospect's business goals, growth goals, and downstream conversion challenges (lead-to-appointment, lead-to-sale, cost-of-marketing efficiency).
Position integrated marketing strategies that improve lead generation, customer acquisition, conversion rates, and overall marketing performance.
Build trusted relationships with marketing leaders, business owners and executive stakeholders to identify where proprietary home services intelligence, AI-driven audience targeting, and closed-loop CRM measurement can create measurable value.
Collaborate with internal strategy, media, creative, analytics, and operations teams to develop customized proposals and solutions.
Present recommendations and business cases that clearly communicate expected outcomes and ROI.
Translate full-funnel capabilities (strategy, audience modeling, activation, optimization, revenue analysis) into a clear value proposition tailored to each client's growth objectives.
Partner with internal strategy, measurement, and ad operations teams to scope solutions and ensure proposals reflect realistic, defensible performance expectations.
Maintain accurate pipeline management and activity tracking within CRM systems.
Collaborate cross-functionally with internal teams to ensure a seamless client experience from close, through onboarding and account handoff.
Consistently meet or exceed activity, pipeline, and revenue goals.
Qualification
5+ years of sales experiencePaid Search (PPCContent MarketingAnalytics & Attribution
Required
5+ years of sales experience, preferably in B2B sales, digital marketing, advertising, or performance marketing
Experience selling one or more digital marketing solutions such as:
Paid Search (PPC
Content Marketing
Analytics & Attribution
Ability to sell on business outcomes (revenue growth, appointment lift, sales lift, cost-of-marketing efficiency) rather than surface-level media metrics.
Comfort discussing AI-driven optimization, audience intelligence, and CRM-connected measurement at a business-impact level (deep technical expertise not required, but the ability to translate it into client value is essential).
Strong prospecting and relationship-building skills.
Comfortable making outbound calls and engaging prospects through multiple communication channels.
Ability to learn and communicate complex, data-driven products, and value propositions.
Strong curiosity and discovery skills with the ability to understand customer needs, growth goals, and marketing measurement gaps.
Excellent verbal and written communication skills.
