Responsibilities

We are looking for a Sr. Manager, Brand & Content to help build and scale Taskrabbit’s brand and content engine. This role will play a critical part in shaping how Taskrabbit shows up to clients, Taskers, partners marketing across channels, translating our brand platform into a cohesive, always-on content system that drives awareness, engagement, and long-term demand.
This is more than a traditional content role. You will define what we say, how often we show up, and how our narrative comes to life across marketing channels. You will work cross-functionally with Creative, PR, Social, Growth, CRM, SEO, and regional teams to ensure we are delivering consistent, high-quality storytelling that resonates with our audiences and supports business growth.
This role sits at the center of Taskrabbit’s next phase of growth. As we invest in building a scalable brand and a cross-channel content engine, this person will help define how we show up in the world—ensuring we are not just driving demand, but building a brand customers recognize, trust, and choose over time.
Own the Content Strategy & Narrative
Develop and evolve Taskrabbit’s global content strategy and editorial calendar, anchored in brand positioning, key service category insights, and life moments
Define clear content pillars, including tone, proof-point hierarchy, and "when to lead with what" guidelines, that balance functional authority with emotional storytelling
Translate the brand platform into a scalable content system across channels, audiences, and target demographics
Ensure content is consistent, connected, and reinforcing a unified narrative
Build the Messaging Architecture and Manage a Cross-Channel Content Engine
Translate brand positioning into a full messaging hierarchy including core narrative, category-level proof points, audience-specific value props (Client vs. Tasker vs. Partner, by category and life moment) so all teams are pulling from the same architecture
Own the message map as a living document; as new categories, markets, or partnerships (IKEA, Wayfair) come online, extend the architecture for teams to leverage
Partner with channel leads to adapt content for platform-specific formats and audiences, maintaining always-on content programming

Sr. Manager, Brand & Content at Taskrabbit · LumiJobs

Sr. Manager, Brand & Content

Responsibilities

Qualification

Required

Benefits

Company

Taskrabbit

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