Hatch Growth Marketing Director at Hatch to build and scale demand generation engine driving pipeline and revenue growth. Lead cross-functional marketing teams and optimize multi-channel campaigns.
Responsibilities
We’re looking for a Growth Marketing Director to build and scale the demand generation engine that powers Hatch’s next phase of growth.
This is a highly visible, high-impact role for someone who loves building, moves quickly, and thrives in a fast-paced environment. You’ll own the strategy and execution behind pipeline generation, working across paid acquisition, lifecycle marketing, partnerships, events, website optimization, SEO/GEO/AEO, and continuous experimentation to drive measurable business growth.
You’ll have the autonomy to identify opportunities, launch ideas quickly, measure results, and continuously optimize performance. If you’re energized by ownership, solving complex growth challenges, and seeing the direct impact of your work on company growth, this role is for you.
Lead and grow a team of marketers and agencies across paid acquisition, partnerships, SEO, web/CRO, email/lifecycle, and events; setting strategy, priorities, and quality bar for each function.
Own Hatch’s demand generation strategy and execution, driving qualified pipeline and revenue growth across the business.
Direct and execute the strategy for high-performing paid acquisition campaigns across Google Search, LinkedIn, Meta, and emerging channels, managing a Performance/Paid agency to execute.
Expand and optimize our broader growth engine across lifecycle email marketing, partnership marketing, webinars, trade shows, website conversion optimization (CRO), SEO, GEO, and AEO.
Continuously test new messaging, creative, landing pages, offers, audiences, and acquisition channels to improve performance and uncover new growth opportunities.
Optimize the website experience to increase visitor engagement, lead conversion, and pipeline generation.
Develop scalable co-marketing and channel partnership programs that generate qualified pipeline.
Own marketing performance measurement, forecasting, and budget allocation, using data to maximize efficiency and business impact.
Build dashboards, analyze performance, and develop actionable insights using SQL, spreadsheets, GA4, HubSpot, Salesforce, and other reporting tools.
Qualification
Experience marketing to home servicesExperience building co-marketingWhat you'll getEffective your first dayUp to 14 weeks of parental leave
Preferred
Experience marketing to home services, field services, vertical SaaS, or SMB software companies.
Experience building co-marketing, referral, affiliate, or channel partnership programs.
Experience launching or scaling account-based marketing (ABM) programs.
Experience working at a startup or venture/private equity-backed company during periods of rapid growth.
What you'll get:
Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
