We are looking for a copywriter who thinks like a systems builder. The center of this job is building and tuning the AI-powered systems that produce great copy at scale, so the team makes more, faster, without sacrificing quality. You will still write, and your taste and editorial judgment are essential, but the bigger part of the job is teaching the AI to write the way Branch writes.

Think of it as leading a team of writers you build yourself. You design the prompts, encode the brand voice, set the guardrails, and keep improving the system until the output is right.

This is production and systems work, not high-concept campaign creative. The day to day is member emails, product copy, social, B2B materials, and web, produced on brand and at volume. If your passion is chasing big-idea brand campaigns, this is not the seat. If you light up at building a clean, scalable content engine, it is.

This is not a role for someone who uses AI as a shortcut. It is a role for someone who understands that the quality of the output depends on the quality of the system behind it.

AI Systems & Prompt Engineering

Build, maintain, and continuously improve AI-powered copy workflows that scale the team's output without sacrificing quality.

Develop and refine prompt libraries, brand voice guidelines, and training inputs that teach AI tools to write the way Branch writes.

Own the QA process for AI-generated copy: reviewing outputs, identifying gaps, and retraining systems when quality slips.

Stay current on AI tooling and bring a point of view on what is worth adopting and what is not.

Writing & Content

Write clear, on-brand copy across all formats: emails, direct mail, out-of-home advertising, B2B pitch materials, social posts, web pages, product tooltips, video scripts, long-form content, and more.

Bring the brand voice to life consistently across every touchpoint and audience.

Copywriter & AI Content Systems Designer

Responsibilities

Qualification

Required

Benefits

Company

Branchinsurance

More roles at Branchinsurance