Marketing Operations Manager at Baseten · LumiJobs

Responsibilities

We're looking for a Marketing Technology & Operations Lead who can own and harden the systems layer of Baseten's Marketing engine.
Marketing at Baseten is scaling fast — more spend, more campaigns, more model launches, more inbound. The systems underneath (Our ESP, CRMs, forms, tracking, routing, alerting) need an owner who treats them like production infrastructure that cannot go down. When something breaks, it costs us time, pipeline, and trust in the data. This role exists so it doesn't break.
You’ll simultaneously build for the future and re-think assumptions about our tech stack in the age of agents. This is an offensive play that gives the rest of the team leverage and superpowers to hit our ambitious goals. This is NOT an IT or service role. This is a core member of the marketing team who implements technology to achieve outcomes.
Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating — and the alerting to catch anomalies before they hit sales or leadership dashboards.
Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions.
Operationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runbooks instead of ad-hoc Slack threads.
Systematize the request intake for marketing ops work — triage, prioritize, automate the repeat offenders instead of hand-servicing them forever.
Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks (program tracking, Slack-only approvals, contact-vs-opportunity data).
Build or implement custom solutions as the needs arises be they net new capabilities or AI-powered workflows.
Implement your vision for the marketing stack of the future, with a clear POV and roadmap on how to achieve it.

Marketing Operations Manager

Responsibilities

Qualification

Required

Benefits

Company

Baseten

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