Parafin Head of Marketing at Parafin to develop and execute comprehensive marketing strategy including brand, demand generation, and product marketing. Lead and scale a multidisciplinary marketing team to position Parafin as a category leader.
Responsibilities
Building a comprehensive Marketing strategy – develop and execute the company’s overall marketing vision and strategy. Align marketing initiatives with business goals, product strategy, and revenue objectives.
Brand Management – Define and strengthen the company’s brand, positioning, and messaging frameworks that make “Parafin-powered” synonymous with modern embedded finance that serves small businesses.
Build a full-funnel engine – Lead customer acquisition, lead generation, and revenue-driving marketing campaigns that generate and accelerate $XXXM+ pipeline.
Communication & PR – Shape category-defining thought leadership and develop key messages that will build favorable awareness for Parafin amongst our platforms, small businesses, and for recruiting.
Launch products that win markets – Partner with Product & GTM to create product-marketing playbooks, pricing narratives, and enablement materials for new offerings.
Lead & scale a high-impact team – Recruit, mentor, and inspire a multidisciplinary marketing org
Own insights & analytics – Define KPIs, implement tooling, and turn data into action that levels up acquisition, engagement, and customer expansion.
What We’re Searching For:
10+ years in B2B marketing with at least 4 years leading teams in fintech, SaaS, or payments.
Experience building and defining fintech brands to a B2B audience.
Demonstrated success generating 8-figure pipeline at Series B+ or public-company scale.
Deep command of growth and demand-gen channels (case studies, blog posts, ABM, events, partner marketing) and modern MarTech stacks.
