Barkbus is seeking an experienced Fractional Lifecycle Marketing Manager to own and scale our customer lifecycle marketing strategy across email and SMS. This is a hands-on, execution-focused contract role for a Klaviyo expert who can design, build, and optimize automated customer journeys that drive appointment bookings, improve retention, increase subscription engagement, and reactivate lapsed customers.
This role owns the end-to-end lifecycle marketing program—from strategy and segmentation through execution, testing, analytics, and optimization. You will use customer data and behavioral insights to deliver personalized, high-performing campaigns that increase lifetime value and generate measurable revenue impact.
Role & Responsibilities
Lifecycle Strategy & Automation
Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
Build, optimize, and maintain automated lifecycle flows, including:
