Cantina’s marketing team is expanding! We're looking for a Senior Creative Strategist with expertise in both traditional and AI-based performance ad production and a track record of systematically developing concept-driven ads at scale that lower CPIs. In this role, you'll manage external agencies and in-house creative teams to deliver high-impact creative that drives users to download and become engaged users in Cantina.
The Senior Creative Strategist, Performance Marketing will drive the creative quality and strategic direction of our paid performance marketing campaigns.
Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend.
Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases.
Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production.
Define creative strategies and vision for AI-generated ads.
Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns.
Set the creative inputs across creative testing plans to optimize creative.
Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels.
Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership.
Oversee the QC process for in-house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.
