Brand Manager, Games Marketing

Required

• Deep understanding of and experience working on AAA Games, platform experience a plus.
• Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
• Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
• Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
• Extensive knowledge of and a passion for video games is a huge plus.
• RELATED EXPERIENCE/EDUCATION:
• 5-7 years of brand and product marketing.
• Bachelors degree or equivalent (MBA a plus)
• At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
• Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
• In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
• The estimated base pay range for this role is listed below.