Senior Technical Product Manager, Content Platforms (Localization) at Braze · LumiJobs

Responsibilities

Braze produces a lot of content — marketing campaigns, blog posts, customer stories, courses, lessons, documentation — and most of it is still written, reviewed, and published the way it was five years ago. AI changes what's possible here, but only if someone owns the work of figuring out which parts of the content workflow actually benefit from automation, building the tools, and getting them into people's daily hands. That's this role. You'll own the AI content operations product roadmap inside Content Platforms: identifying where content creators spend time on work that doesn't add proportional value, designing tools that remove the friction, shipping those tools into the Sanity CMS and the broader content stack, and driving adoption with the marketing and learning teams that use them.Teams across Braze are just starting to figure out how AI fits into their day-to-day work. There is no settled playbook, and the people closest to the business problems — the writers, designers, instructional designers, marketers, and operators making content every day — are the ones discovering what's possible. Your job is to learn from them first. The good ideas will not come out of an abstract roadmap exercise; they will come out of sitting next to people doing the work, watching where they get stuck, and noticing the small AI-powered moves they're already making on their own.This is not a research role and it's not a presentations role. You'll write code, ship prototypes, pair with engineers, and measure adoption. AI-assisted development is how we work — you'll be expected to use it, build with it, and be opinionated about it.
You'll sit on the Content Platforms team as a senior individual contributor. No direct reports, but a strong remit to lead — setting direction, raising the bar, and pulling colleagues across teams toward better solutions.
Why This Role Matters For You
You'll also be in a rare seat in terms of timing. The content operations function is in the middle of a hard reset around AI, and most of the people deciding how that plays out at enterprise scale are doing it badly. This role puts you in a position to shape how it gets done at Braze — and to develop the judgment that will be in short supply across the industry for a long time.
This is a role for people who'd rather build the tools than write a deck about them.
Embed with marketing and learning teams to deeply understand how content actually gets made — research, drafting, review, publishing, optimization — and where the friction lives. Pay particular attention to the AI experiments people are already running on their own; those are usually where the real opportunities surface
Own the AI content operations product roadmap: what we build, what we buy, what we kill
Ship AI-powered tools that meaningfully shorten the path from idea to published content: metadata generation, doc-to-CMS conversion, content review and quality checks, research assistants, asset generation, and more we haven't named yet
Build functional prototypes independently to validate ideas and sharpen requirements before full engineering investment
Drive adoption: a tool that doesn't change someone's daily workflow doesn't count
Make smart build-vs-buy decisions — knowing when to write internal tooling and when an existing or emerging vendor is the better answer
Partner with the Sanity platform investment, since most of these tools surface inside the CMS or against its content

Senior Technical Product Manager, Content Platforms (Localization)

Responsibilities

Qualification

Required

Benefits

Company

Braze

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