Blee Product Marketing Manager at Blee owns messaging and positioning across core industries and builds sales enablement from scratch. This role leads go-to-market for new product and feature launches.
Responsibilities
We're hiring our first product marketer to help name, shape, and own how this category gets understood—by buyers, by the market, and eventually by everyone else trying to compete in it.
You'll be the second marketer on the team, working directly with our Head of Marketing (who comes from content and brand in the compliance space and is hiring you specifically for the PMM craft she doesn't bring). You'll have unusual ownership: foundational messaging exists but is industry-agnostic, and making it land in financial services, healthcare, beauty, travel, and beyond is largely yours to figure out.
In your first six months, you'll rewrite our core narrative for our top three industries, build the ICP and persona work that sales is currently improvising around, and create the sales enablement layer from scratch—the decks, narratives, objection handling, and competitive positioning that don't exist yet in any usable form—and get close enough to customers that you can predict what they'll say before they say it.
After that, the job is whatever the company needs most—competitive positioning, sales enablement that actually gets used, launch playbooks, category-defining content. We'll figure it out together.
Own messaging and positioning across our core industries—financial services first, then healthcare, beauty, and beyond
Build the ICP and persona work for our split buyer/user dynamic (legal and compliance buy; marketing uses)
Create the sales enablement foundation from scratch—decks, narratives, one-pagers, objection handling, competitive positioning
Run a customer insight engine—regular conversations with customers and prospects that feed messaging, content, and product
Lead go-to-market for new product and feature launches as they come
Partner with content, social, events, and web to keep the story consistent everywhere it shows up
Qualification
You write wellWhat You’ll GetCompetitive salary and equity packageBi-annual get-togethersFully paid medicalFree access to OneMedical (US Only)Company-paid life insurance (US Only)
Required
Five-plus years in B2B product marketing, with at least one tour at an early-stage company where you built from scratch rather than inheriting a playbook. You've sold to technical or regulated buyers before—legal, compliance, security, finance, infosec, something in that family. You know what it's like when the buyer and the user are different people with different incentives.
You write well. Not "marketing well"—actually well. You have opinions about language, you can tell the difference between a real insight and a reframed feature, and you've probably killed more decks than you've shipped.
You're allergic to templated SaaS messaging. You think most positioning is lazy. You have a point of view on how compliance should work in modern companies, or you're hungry to develop one.
You're comfortable being the PMM voice in a room full of product, sales, and customer success people—and comfortable being wrong out loud when someone has a better idea
Bonus if you've done category creation before. Bigger bonus if you've worked in or around regulated industries.
We have offices in New York and San Francisco and value in-person collaboration, but we're open to remote for the right person. Wherever you're based, expect bi-annual off-sites and the chance to spend time in our other offices when it matters.
