We're hiring our first product marketer to help name, shape, and own how this category gets understood—by buyers, by the market, and eventually by everyone else trying to compete in it.

You'll be the second marketer on the team, working directly with our Head of Marketing (who comes from content and brand in the compliance space and is hiring you specifically for the PMM craft she doesn't bring). You'll have unusual ownership: foundational messaging exists but is industry-agnostic, and making it land in financial services, healthcare, beauty, travel, and beyond is largely yours to figure out.

In your first six months, you'll rewrite our core narrative for our top three industries, build the ICP and persona work that sales is currently improvising around, and create the sales enablement layer from scratch—the decks, narratives, objection handling, and competitive positioning that don't exist yet in any usable form—and get close enough to customers that you can predict what they'll say before they say it.

After that, the job is whatever the company needs most—competitive positioning, sales enablement that actually gets used, launch playbooks, category-defining content. We'll figure it out together.

Own messaging and positioning across our core industries—financial services first, then healthcare, beauty, and beyond

Build the ICP and persona work for our split buyer/user dynamic (legal and compliance buy; marketing uses)

Create the sales enablement foundation from scratch—decks, narratives, one-pagers, objection handling, competitive positioning

Run a customer insight engine—regular conversations with customers and prospects that feed messaging, content, and product

Lead go-to-market for new product and feature launches as they come

Partner with content, social, events, and web to keep the story consistent everywhere it shows up

Product Marketing Manager

Responsibilities

Qualification

Required

Benefits

Company

Blee

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