Field Marketing Associate (Retail/Travel/Transportation - Americas)

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Field Marketing Associate (Retail/Travel/Transportation - Americas) at Thoughtworks · LumiJobs

entry

$54k–$74k

H1B: no

Thoughtworks Field Marketing Associate at Thoughtworks supporting retail vertical field marketing in the Americas. Executes integrated programs and coordinates industry and partner events.

Responsibilities

Support full-funnel execution of regional programs across retail, consumer packaged goods, travel, and transportation, learning each tactic and process by owning delivery details.
Lead day-to-day coordination of events, the core of the role: industry and partner sponsorships, executive dinners, account events, ABM plays and workshops, from logistics and vendors through follow-up and reporting.
Help produce verticalized content and landing pages with content, design and web teams, tailoring messaging to each industry audience.
Support demand strategy and channels, including email, paid, social and nurture, to progress priority accounts through the funnel.
Build and manage campaigns and workflows across the martech stack (CRM, marketing automation, ABM and intent platforms), keeping data clean and actionable.
Track program performance against pipeline and engagement goals, and share timely insights with field marketing leads and sales.
Test and adopt new AI agents and tools to streamline marketing workflows, and share what works with the team.

Qualification

Hands-on comfort in a martech stackFamiliarity with eventsHighly organized and detail-orientedA curiousExperience with SalesforceExperience with Gemini and Claude

Required

One to two years of experience in marketing, consulting, technology or professional services, or a comparable early-career background.
Hands-on comfort in a martech stack. Experience with Salesforce, Adobe Experience Manager, Marketo, Creatio, Demandbase, Splash, and Clay a plus.
Curiosity about how AI is reshaping marketing workflows, and eagerness to test and deploy agentic workflows. Experience with Gemini and Claude a plus.
Familiarity with events, content or demand generation in a B2B context, ideally in tech or professional services.
A self-starter who rolls up their sleeves, owns the details and keeps multiple programs moving to hit deadlines for several stakeholders.
Highly organized and detail-oriented, with strong written and verbal communication and confidence engaging people across roles and industries.
Eager to learn data-driven marketing strategy and grow quickly in a fast-paced, collaborative environment.
A curious, adaptable mindset motivated by growth and team impact.