Spur Founding Marketer at Spur responsible for building the marketing engine from the ground up and owning Spur’s content and market presence. This role involves developing content strategy, customer storytelling, and campaign execution.
Responsibilities
Spur has reached an exciting inflection point.
We’ve built a product customers love, landed marquee brands, developed a repeatable sales motion, and grown largely through inbound demand and referrals. We’ve done all of that without a dedicated marketing function.
Now it’s time to build one.
As Spur’s Founding Marketer, you’ll work directly with our founders and partner closely with our growing sales team to build our marketing engine from the ground up. You’ll own how Spur shows up in the market, from our content and website to SEO/GEO, campaigns, customer storytelling, and the category we’re creating.
Our ambition is bigger than becoming another QA tool. We believe every consumer company needs a validation system that continuously makes sure its digital experience works as intended, whether that means validating checkout flows, merchandising launches, new content, localization, AI features, or the overall customer experience.
Your job is to make that idea impossible to ignore.
This is a highly hands-on role. You won’t inherit a large team, agency roster, or established playbook. You’ll decide what we should say, where we should say it, build the systems to execute it, measure what works, and double down.
Own Spur’s content and point of view
Develop a distinctive content strategy that makes Spur a must-follow company for leaders across e-commerce, product, engineering, and QA.
Turn customer insights, product expertise, market trends, and original ideas into compelling content across LinkedIn, the Spur website, customer stories, thought leadership, and other channels.
Build a consistent publishing engine from ideation through writing, editing, distribution, and measurement.
Partner closely with Sneha and the team to turn their expertise and customer conversations into content that earns attention.
Qualification
You might be a great fit ifYou’ve been an early marketing hireThe product is workingThe market is opening upYou’ll have a blank canvasYou’ll build the function
Required
We care much more about what you’ve built than a specific title or pedigree.
You might be a great fit if:
You’ve been an early marketing hire, a #1 or #2 marketer at a startup, or a highly autonomous individual contributor who’s ready to own the function.
You’re an exceptional writer and storyteller. You can take a complex technical product and turn it into a clear, compelling idea people remember.
You are deeply interested in content and distribution. You don’t believe great content ends when you hit “publish.”
You understand modern SEO and how discovery is evolving through AI tools and GEO.
You’re comfortable with growth and performance marketing fundamentals and can run experiments yourself or effectively manage specialists when needed.
You know how to partner closely with sales and think about marketing as a revenue driver, not a separate brand function.
You’re analytical enough to measure what’s working without needing perfect attribution before making a decision.
You’re comfortable moving between strategy and execution. You might define Spur’s category narrative in the morning and rewrite a landing page yourself that afternoon.
You thrive in the ambiguity and pace of an early-stage startup and would rather create the playbook than inherit one.
Preferred
Spur was founded by Sneha Sivakumar and Anushka, who bring deep technical and product experience from places including Figma and DeepMind.
We’re a small team of high-leverage operators, including former founders and people who have worked inside the markets we serve. We care about being thoughtful, resourceful, close to our customers, and exceptionally good at our craft.
We’ve spent the last several years building technology that lets AI agents interact with applications the way real users do. Instead of maintaining brittle scripts, teams can simply describe an outcome such as “checkout an item and make sure the invoice arrives in the confirmation email,” and Spur handles the execution and validation.
That technical foundation is now powering a much bigger opportunity: becoming the validation layer that consumer companies rely on to confidently ship every digital experience.
The product is working. Spur is already running in production for some of the world’s most recognizable brands, with customers using autonomous agents across functional, exploratory, UI/UX, localization, and AI feature testing.
The market is opening up. AI is fundamentally changing how software gets built, tested, and discovered. We have an opportunity to define what comes next.
You’ll have a blank canvas, but not a blank slate. You’ll inherit strong customers, compelling proof points, a growing sales organization, and founders deeply engaged in GTM. What doesn’t exist yet is the marketing machine that brings all of it to the market.
You’ll build the function. This isn’t a role where you’ll optimize someone else’s playbook. You’ll create Spur’s voice, category, content engine, growth strategy, and eventually the team around it.
