Betterment is seeking a resourceful B2B Sr. Marketing Associate to help execute growth strategies for our rapidly growing Betterment at Work business line.

Working closely with the broader Acquisition Marketing and Betterment at Work teams, you will own the day-to-day execution of campaigns and initiatives across email, social, and webinars that build brand awareness, generate leads, and nurture our pipeline of qualified prospects for our sales partners. This role is ideal for a B2B marketing generalist—someone comfortable building a nurture flow, coordinating a webinar, drafting email copy, and moving creative assets through approvals.

This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

New York City: $89,000 - $99,500

This job may also be eligible for variable compensation in the form of a company incentive bonus.

A Day in the Life:

Build, execute, and optimize email campaigns in our marketing automation platform, including audience segmentation and list management

Develop marketing copy across email, social, and web, spinning up initial drafts for review and ensuring a consistent brand voice

Manage creative asset development process, coordinating timelines and feedback across creative, compliance, and external partners

Support content marketing strategy across owned channels, distributing compelling content to grow inbound lead generation and support our enterprise sales team

Manage webinar execution in terms of logistics, promotion, platform setup, and post-event follow-up and lead handoff

Circulate regular updates on key reports and campaign performance

Sr. Marketing Associate, B2B

Responsibilities

Qualification

Required

Benefits

Company

Betterment

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