Senior Copywriter - HCP/DTC

New York, NYfull timeOn Site

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senior

$90k–$115k

H1B: no

Jobsmckinneycom Senior Copywriter (HCP/DTC) at Jobsmckinneycom focused on healthcare, wellness, and pharmaceutical brands, especially rare diseases. Responsible for concepting and crafting compliant copy across print and digital channels.

Responsibilities

Concept and write campaign copy across channels
Turn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy.
Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression.
Collaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets.
Present work clearly, explain your thinking, and apply feedback to sharpen the work.
Manage multiple projects, timelines, and feedback cycles with focus and follow-through.
Healthcare & Regulated Category Craft
Working knowledge of pharmaceutical marketing standards and regulated creative development.
Ability to apply clinical references and brand strategy to shape clear, accurate, audience-appropriate messaging.
Sensitivity to patient experience and health literacy. Writing with empathy, clarity, and respect.
Curiosity to ask smart questions and deepen understanding of the category, audience, and business problem.
You believe creativity is a team sport and show up as a strong, generous collaborator.

Qualification

Portfolio demonstrating concepting

Required

Portfolio demonstrating concepting, writing craft, and digital-first thinking

Preferred

Experience in healthcare/pharma marketing

Benefits

Equity/RSU
Wellness

Company

Jobsmckinneycom

View company page

10000+ employees

Consulting

Founded 1989

Source: greenhouse

Active within the past hour

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Must-Have Skills for This Role

CopywritingMLR/Legal/Reg review cyclesAI toolsDigital channels

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Senior Copywriter - HCP/DTC at Jobsmckinneycom · LumiJobs