Mobile Ad Monetization Manager

Kirkland, Washingtonfull timeOn Site

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senior

H1B: no

2k Mobile Ad Monetization Manager at 2K’s Cat Daddy studio manages and optimizes in-game advertising campaigns for iOS and Android games. This role collaborates cross-functionally to balance monetization with user acquisition and improve ad integration.

Responsibilities

Campaign & Video Ad Management: Responsibly manage, analyze, and optimize Video Ads and Offer Wall campaigns
A/B Testing & Optimization: Run rigorous A/B tests to optimize monetization efforts, including price floors, ad frequencies, and player segmentation.
Partner & Vendor Relations: Select, follow, and maintain strong relationships with top ad providers, networks, and mediation platforms.
Product Collaboration: Benchmark the market for the best provider integrations. Propose innovative improvements to the Product team on how to better integrate Video Ads and Offer Walls seamlessly into our games.
Cross-Functional Strategy: Work closely with UA team to develop cohesive campaign budgets and timelines that balance monetization with user acquisition.
Data Analysis: Compile, track, and analyze key performance metrics (eCPM, ARPDAU, LTV, Fill Rates) to turn data into actionable revenue strategies.
Who We Think Will Be A Great Fit
Experience: Proven track record managing, growing, and optimizing Video Ads and Offer Wall Campaigns through iOS and Android marketplaces.
Industry Background: A strong preference for candidates with a background in mobile gaming and a deep passion for the interactive entertainment space.
Analytical Mindset: Highly skilled at compiling and analyzing complex performance data and metrics to drive decisions.
Soft Skills & Drive: Self-motivated, driven, and highly comfortable receiving feedback and direction to constantly improve.
Relationship Management: Strong interpersonal and negotiation skills, with an emphasis on building productive, positive relationships with external partners, management, and peers.