Event & Production Leadership

Lead assigned activation initiatives for global marketing campaigns, many with a U.S. focus, from briefing through delivery and evaluation, translating marketing objectives into clear and actionable plans.

Partner with Games Marketing, Brand and Hardware Marketing, Studios, Partnerships, Sponsorships, PR, Social, Influencer and Territory Marketing teams to define the role of events within broader go-to-market plans and identify opportunities for creators, content and earned media.

Develop events briefs and guide agencies from concept through programming, production and live delivery, balancing creative ambition with budget, timeline and operational feasibility.

Manage agencies, suppliers, budgets, statements of work, schedules and technical or onsite operations to deliver high-quality experiences.

Global Enablement & Governance

Present activation frameworks to territory teams, review local proposals and provide guidance that maintains a unified global vision while allowing appropriate market flexibility.

Ensure programs meet Creative, Legal, Corporate Security and Health & Safety requirements, supported by clear risk assessments, operational plans and delivery schedules.

Measurement & Continuous Improvement

Define KPIs, lead post-event reporting and share insights and recommendations that strengthen future campaigns and the Global Events & Activations Strategy.

Skills and Qualifications

Approximately 8+ years of relevant experience in experiential marketing, events or production within gaming, entertainment, media or technology.

Senior Event Planner, Global Events & Activations

Responsibilities

Benefits

Company

Sony Interactive Entertainment

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