Paid Search & Shopping Manager

US California (Redwood City) - Office · Remotefull time

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Remote

mid

H1B: yes

Poshmark The Paid Search & Shopping Manager at Poshmark leads execution and operational excellence of Google Search and Shopping campaigns. This senior individual contributor role manages campaign lifecycle, optimization, and team development within the Growth team.

Responsibilities

Campaign Trafficking, QA & Execution
Own end-to-end trafficking, setup, and quality assurance of Google Search and Shopping campaigns, ensuring flawless execution across all campaign types, match types, bidding strategies, and feed configurations.
Maintain rigorous QA standards across tracking implementation, UTM structures, audience targeting, and creative copy — ensuring every campaign goes live to spec.
Oversee Shopping feed health and structure in close coordination with data and product feed partners, proactively identifying and resolving feed issues.
Manage campaign naming conventions, account structure, and budget organization to ensure operational clarity and reporting accuracy across all accounts.
Serve as the team’s escalation point for complex trafficking and execution challenges, driving fast and effective resolution.
Optimization & Performance
Lead ongoing optimization of Search and Shopping campaigns across bids, budgets, keywords, audiences, ad copy, and landing page alignment — always connecting tactical actions to strategic KPIs.
Design and execute structured testing programs across keyword strategy, bidding approaches, ad copy, creative formats, and audience segmentation, documenting and communicating learnings clearly.
Monitor campaign performance daily, identifying trends, anomalies, and opportunities and translating them into actionable recommendations for the Paid Search Director and broader team.
Implement Smart Bidding, Performance Max, and other automation-forward strategies with a disciplined, test-and-validate approach.
Champion the use of AI and automation tools to streamline workflows, reduce manual overhead, and drive operational efficiency at scale.

Qualification

Required

5+ years of hands-on paid search experience with deep, proven expertise in Google Ads — including Search, Shopping, Performance Max, and the Google ecosystem broadly.
Demonstrated experience managing or mentoring at least one direct report, with strong instincts for delegation, feedback, and developing junior practitioners.
Expert-level command of Google Ads campaign architecture, Smart Bidding strategies, Shopping feed management, and keyword strategy across match types.
Proven track record of delivering against performance KPIs at scale, ideally within a consumer marketplace, e-commerce, or app-based environment.
Strong familiarity with Google Merchant Center, feed optimization best practices, and Shopping-specific diagnostic and performance tooling.
Solid command of measurement and analytics fundamentals, including Google Analytics, UTM tagging, conversion tracking, and attribution modeling.
Experience designing and executing structured A/B and multivariate tests, with the ability to communicate findings clearly and drive action from results.
Excellent organizational skills — you manage multiple accounts, deadlines, and workstreams simultaneously with precision and without things slipping.
Strong written and verbal communication skills, with experience presenting performance data and strategic recommendations to senior stakeholders.
Experience with Microsoft Advertising (Bing) and/or retail media channels is a plus.
Google Ads certification is strongly preferred.
Poshmark is the leading social commerce marketplace for secondhand fashion in North America, connecting millions of buyers and sellers through a community-first, mobile-native platform. Since our founding in 2011, we’ve built something rare: a marketplace where shopping is social, sustainability is built in, and every closet is a storefront.