Senior Manager, Global Product Marketing, NBA

Novato, Californiafull timeOn Site

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senior

H1B: no

2k The Senior Manager, Global Product Marketing, NBA at 2K drives marketing strategy to deepen player engagement and retention across multiple titles and platforms. The role involves defining positioning, shaping player journeys, driving innovation, and fostering collaboration across teams.

Responsibilities

Lead Marketing Strategy: Across multiple titles, platforms and technologies, centered on the goal of driving engagement and retention of NBA 2K players.
Define Positioning: Lead positioning, messaging, audience strategy, and supporting assets throughout the product’s lifecycle across all channels and campaigns.
Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.
Integrated Mobile Leadership: Oversee marketing strategy for NBA 2K’s Mobile portfolio, managing an Associate, responsible for executing against your vision and maintaining relationships with key mobile development studios.
What Will Make You A Great Fit
Industry Insight: You bring a background in video game marketing across console, PC and mobile and a genuine interest in the NBA 2K ecosystem and live-service gaming.
Basketball Fluency: A deep knowledge of professional and collegiate basketball culture helps you connect authentically with our audience.
Strategic Storytelling: You enjoy interpreting data and telemetry to build actionable marketing plans that tell a story.
Adaptability: This environment thrives on contributors who learn quickly, ask thoughtful questions, and navigate changing priorities with ease.

Benefits

Vision
Equity/RSU

Company

2k

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Source: greenhouse

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Senior Manager, Global Product Marketing, NBA at 2k · LumiJobs