Cssmerge Brand Marketing Director at Cssmerge to own brand strategy and experience across Atoms and its product portfolio. Responsible for brand positioning, messaging, and campaign leadership.
Responsibilities
We're looking for a Brand Director to own how the world experiences Atoms and its family of products; Otter, CK, Picnic, Lab37. You'll set the brand strategy, build the narrative and visual system, and make every touchpoint feel like one company with a clear point of view across a portfolio defining the future of restaurant technology. You'll define how Atoms shows up for the people who run restaurants and for the enterprise buyers who bet their operations on us, and you'll build the reputation that makes each of our products easier to trust and easier to sell.
The ideal candidate pairs sharp creative judgment with commercial discipline. You think in systems - voice, identity, messaging architecture - but you're just as comfortable in the weeds of a campaign or a landing page. You know how to build a brand that means something to a busy operator and an enterprise decision-maker at the same time, and you can prove that brand investment moves the business. You've built the function, led the team, and raised the bar on the work and you're energized by doing it across three growing businesses at once.
Own brand strategy and positioning across the portfolio — the overarching Atoms narrative and how each product brand ladders up to it
Own the brand positioning and messaging framework, ensuring consistent, differentiated communication across every stakeholder touchpoint — web, product, sales, lifecycle, social, events, and PR
Build and steward the brand system: voice, visual identity, messaging architecture, and guidelines that keep every surface coherent as we scale
Lead brand campaigns end to end — concept, creative, production, and measurement — that build awareness and preference with not only SMB restaurant operators but also enterprise buyers
Design reputation and category-leadership strategies that establish Atoms and its products as the trusted names in restaurant technology
Partner with Comms to create thought-leadership platforms that position Atoms leaders as authoritative voices in restaurant tech, robotics, real estate and operator software
Cultivate co-marketing and strategic brand partnerships that enhance credibility and extend reach in key operator and enterprise communities
Partner with Product Marketing, Growth, and Performance so the brand shows up coherently across paid, web, lifecycle, sales, and events — and so brand and demand reinforce each other
Manage creative resourcing — in-house designers and writers plus external agencies and production partners — and raise the creative bar across the org
Develop the systems and templates (brand deck guidelines, asset libraries) that let a lean team produce on-brand work fast
Qualification
10+ years in brand marketingExcellence in storytellingStrong candidates may also
Required
10+ years in brand marketing, including significant experience leading brand at a high-growth company
A proven track record driving brand from strategy through execution (campaigns, identity systems, or rebrands you can point to)
Experience owning a brand positioning and messaging framework and keeping it consistent across many touchpoints and audiences
Strong creative judgment paired with commercial discipline; you tie brand to business outcomes, not just aesthetics
Excellence in storytelling; you can articulate a narrative that lands with a busy operator and an enterprise buyer alike
A background building and managing creative teams and agency relationships
Strong analytical capability for measuring brand health, sentiment, and perception, and connecting it to the business
Comfort in a fast-moving environment with multiple business units and shifting priorities
Strong candidates may also
Have marketed to CEOs of large companies
Have experience marketing products to SMBs, restaurant operators, or independent merchants
Have built a brand or creative function from the ground up
