The Trade Desk General Manager at The Trade Desk leading business development and agency partnerships for independent agencies in the West region. Drive revenue growth and strengthen agency relationships.
Responsibilities
The Trade Desk (TTD) is seeking an accomplished General Manager, (GM) Business Development - Independent Agencies to lead a significant portfolio of independent agency relationships and business development teams.
This leader will be responsible for accelerating revenue growth, strengthening agency partnerships, developing talent, and ensuring consistent execution across their portfolio. By understanding the unique dynamics of independent agencies, this leader will help shape joint strategies that accelerate growth and deepen strategic partnerships. They will serve as a senior strategic partner to agency executives while translating broader GTM priorities into measurable business outcomes.
Lead Independent Partnership Strategy: Develop and execute a West Region strategy for deepening agency partnerships, aligning on shared objectives that drive growth and operational excellence.
Own Executive Engagement: Build trust-based relationships with agency leadership and influence strategic decisions across commercial, operational and partnership priorities.
Integrate Agency Feedback into Product Roadmap: Partner with Product and Engineering to ensure agency insights inform platform development, measurement capabilities and workflow innovation.
Drive Commercial Outcomes: Collaborate with agency leadership on initiatives that improve profitability, strengthen partnerships and unlock new growth opportunities
Orchestrate Cross-Functional Execution: Work closely with Sales, Client Services, Marketing and Product to deliver integrated solutions that strengthen agency partnerships across the West Region.
Represent TTD externally: Lead, coach and develop a team of business development leaders while serving as a senior ambassador for TTD within the agency ecosystem
15+ years of experience in agency leadership, strategic partnerships or business development roles with deep knowledge of independent agency operations and economics
Proven track record influencing agency leadership, leading teams and driving commercial growth
Strong commercial acumen, including understanding of agency P&L, principal buying models and profitability levers
Experience leading business development teams through growth, organizational change and market evolution
Exceptional communication and negotiation skills, capable of navigating complex multi-party agreements
WHAT YOU’LL BRING
Authentic and values driven leader, someone who embodies our core values
Collaborative leadership style, you're someone who develops talent, builds trust and creates alignment across diverse stakeholders
A forward-looking perspective, you’re someone who anticipates industry shifts and demonstrates grit and adaptability navigating complexity and change
Inclusive and empathic – you champion diversity of thought and foster an environment where all voices are heard and respected
Low ego, high impact – you prioritize outcomes over credit
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.