Drata Senior Platform Operations Manager at Drata leading strategy, execution, and optimization of marketing technology ecosystem. Architect and manage systems and integrations to support scalable pipeline acceleration and lead orchestration.
Responsibilities
Own the marketing technology stack (e.g., HubSpot, Salesforce integration, LeanData, Qualified, 6sense, attribution tooling, etc) — driving roadmap, implementation, integration, and performance.
Evaluate, recommend, and deploy new tools to enhance marketing execution and measurement.
Architect a scalable infrastructure that supports pipeline acceleration, attribution, scoring, and personalized engagement.
Translate lead management and routing requirements into system logic.
Own end-to-end implementation of lead assignment rules, SLAs, escalation flows, and scoring models.
Partner with Sales Ops and Marketing Ops to continuously optimize routing for speed, accuracy, and fairness.
Ensure data quality, enrichment, normalization, and compliance across platforms.
Monitor data pipelines and troubleshoot discrepancies across systems.
Establish governance frameworks for platform changes, including documentation, QA, and release management.
Serve as the technical lead for marketing in cross-functional projects, including GTM launches, sales handoff optimization, and analytics integration.
Identify automation opportunities to increase operational efficiency and reduce manual effort.
Leverage AI and machine learning capabilities in tools to enhance targeting, scoring, and predictive analytics.
