Responsibilities

Set the vision and long-term strategic direction for PMG’s Influencer & Branded Content discipline, defining priorities, capabilities, measurement standards, and opportunities for continued growth and innovation.
Serve as a senior strategic advisor to executive-level client stakeholders, helping brands navigate the evolving creator economy and connecting influencer and branded content strategies to broader marketing and business objectives.
Lead the growth and evolution of PMG’s influencer and creator marketing capabilities, establishing scalable frameworks, best practices, and standards that elevate work across clients and teams.
Lead and develop the Influencer & Branded Content team, overseeing organizational structure, leadership development, resource planning, and team performance while fostering a culture of creativity, accountability, collaboration, and continuous growth.
Establish PMG as a leader in influencer marketing and branded content by bringing a strong point of view to client conversations, new business opportunities, industry discussions, thought leadership, and emerging creator trends.
Develop and champion innovative influencer and branded content strategies for existing clients and new business opportunities, partnering with media, strategy, creative, technology, and client leadership teams to connect creator ideas to measurable business outcomes.
Build and maintain senior-level relationships with creators, talent agencies, publishers, technology providers, and platform partners to expand PMG’s access to talent, insights, emerging capabilities, and strategic partnership opportunities.
Oversee complex, high-impact influencer and branded content programs, ensuring work is strategically sound, operationally efficient, commercially responsible, aligned with brand standards, and optimized for measurable success.
Define and evolve measurement frameworks that demonstrate creator performance, campaign effectiveness, audience impact, and the broader business value of influencer and branded content investments.
Identify emerging platforms, technologies, creator behaviors, and cultural shifts, translating them into actionable opportunities that strengthen client strategies and PMG’s broader capabilities.
Partner with senior leadership on business planning, capability development, resource strategy, and investment priorities to support the sustainable growth of the Influencer & Branded Content discipline.
Develop managers and future leaders through coaching, mentorship, actionable feedback, and meaningful opportunities to strengthen their strategic thinking, client leadership, commercial acumen, and people management capabilities.

Influencer & Branded Content Senior Director at Pmg · LumiJobs

Influencer & Branded Content Senior Director

Responsibilities

Qualification

Required

Benefits

Company

Pmg

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