Director of Ad Sales - West

Remotefull timeRemotesenior$140k–$210kH1B: yes

Duolingo Director of Ad Sales - West at Duolingo leads the West Coast ad sales region, building and managing a high-performing sales team. The role includes setting strategy, owning revenue targets, and closing high-impact deals.

Responsibilities

Join us to build Duolingo Ads, Duolingo’s direct ad business. Most learners use our free, ad‐supported app—so great ads are core to our mission. We’re hiring a Head of West Coast Sales to open and scale our West Coast region. You will set regional strategy, build and lead a high‐performing team, and own revenue outcomes across priority verticals and agency holding companies. As a player/coach, you’ll cultivate senior‐level relationships, shape pricing and packaging with leadership, and close high‐impact deals that both delight learners and drive revenue while leading a team of sellers. This is a high‐ownership, early‐stage opportunity to help define how ads show up for hundreds of millions of learners while building a repeatable, data‐driven go‐to‐market.
Own West Coast revenue targets and forecasting; build a healthy, predictable pipeline across named accounts and agency groups, and deliver against quarterly goals.
Develop and execute the regional go‐to‐market strategy, including territory design, vertical focus, pricing/packaging inputs, and coverage plans as we scale.
Hire, coach, and lead a small team of sellers over time; establish operating rhythms, deal reviews, and CRM hygiene standards that improve forecast accuracy and execution.
Build and deepen senior relationships at brands and agencies; open new logos and expand strategic accounts with clear commercial narratives that map Duolingo’s unique strengths (design, IP, native formats) to client objectives.
Lead complex deals end‐to‐end—from prospecting and positioning through negotiation, close, renewal, and expansion—partnering tightly with Account Management and Ad Ops for flawless delivery.

Qualification

Consistent track record of hunting

Required

8+ years of direct digital ad sales experience
Consistent track record of hunting, closing, and renewing in premium mobile or consumer app environments
Success selling video and native/custom formats
Experience structuring innovative agreements with top-tier advertisers and agencies