VP, Growth Marketing

Bostonfull timeRemote

Apply on Employer Site

senior

H1B: no

Later The VP, Growth Marketing at Later owns the marketing to revenue generation engine, leading a team of 12+ marketers across product marketing, paid media, SEO, email, CRO, and ABM. This role involves strategy, budget ownership, and driving measurable action across the full customer journey.

Responsibilities

Growth strategy and ownership
Own Later's growth marketing strategy end to end, connecting product marketing, demand generation, and lifecycle into one plan tied to pipeline and revenue targets.
Own and allocate the growth marketing budget across channels, defending investment decisions with clear efficiency, payback math, and investment increase recommendations.
Work with your Growth Marketing Managers to establish and refine the goals, KPIs, and reporting frameworks the function is measured on, and make the tradeoffs visible to senior leadership and executive teams.
Refine and build net new differentiated growth motions for each line of business, recognizing that enterprise SLG, self-serve social signups, and creator acquisition do not respond to the same playbook.
Set the annual and quarterly planning rhythm for the team, and connect it to the broader marketing calendar.
Lead, coach, and develop a team of roughly a dozen marketers across three groups: product marketing, digital marketing channel experts, and growth marketers.
Set clear ownership and success criteria for each person so channel specialists and segment-facing marketers pull in the same direction.
Raise the technical bar of the team on measurement, experimentation, and marketing technology.
Make thoughtful hiring and structure decisions as the org evolves, including new roles.
Create a culture of testing and learning where a failed experiment with a clean read is treated as a win.
Make AI a working part of how the team operates, setting the standard for where it accelerates research, campaign analysis, and lifecycle personalization, and where it doesn't, so the team ships more efficiently without lowering the bar.