Admissions Representative

Required

• Sales, admissions, or customer-facing experience — ideally in an educational setting — with a track record of building relationships and hitting goals.
• Comfort with CRM and sales engagement platforms (Salesforce/Groove experience a plus).
• Strong communication and presentation skills; you can read the room and adjust for a first-generation family as easily as you can for a well-resourced one.
• Genuine ease with in-person relationship-building — you're energized by community, not drained by it.
• The discipline to work autonomously on the ground while staying tightly aligned with centralized leadership and process.
• Flexibility to work some evenings and weekends to meet families where their lives are.
• A collaborative instinct — you work well across functions and know when to loop in the GM, when to loop in admissions, and when to just handle it.
• Deep alignment with Primer's mission: accessible, affordable, excellent education for every family in America.
• Why This Role May Not Be a Fit
• You're most comfortable when leads come to you — this role requires active outreach and community presence.
• You prefer to work within a large, stable team structure rather than operate as a local point of contact with distributed support.
• You find it difficult to hold the line on process (Salesforce hygiene, follow-up cadences) when things get busy.