Responsibilities

We're looking for a Special Projects Director, Marketing to drive Atom’s highest-leverage growth bets — partnering with Product and Engineering on PLG and upsell motions, and leading GTM for new partnership launches. You'll operate where marketing, product, and BD intersect.
Partner directly with Product and Engineering on product-led growth. Help shape onboarding, activation, in-product nudges, and lifecycle triggers that get restaurant operators to value faster and keep them there.
Own Otter's upsell and cross-sell motion across the product suite (order aggregation, virtual brands, analytics, and more). Identify the highest-leverage expansion opportunities, partner with eng/product to build the surfaces and signals, and run the campaigns that drive cross-product adoption.
Drive funnel and conversion improvements across the customer journey — signup, activation, and expansion. Write hypotheses, scope experiments with PMs and engineers, and read results honestly.
Lead GTM for new partnership launches. Define positioning, target segments, launch sequencing, and success metrics. Coordinate Product, BD, Sales, Brand, and Lifecycle so each launch lands coherently.
Build the 0-to-1 motion for each partnership launch: positioning, messaging, launch plan, sales enablement, website surfaces, lifecycle campaigns, and measurement framework.
Develop a quantitative experimentation roadmap with clear hypotheses, prioritization, and a cadence that compounds learning.
Build the measurement infrastructure that gives leadership confidence in growth decisions — funnel reporting, cohort analysis, and experiment readouts using GA4, Mixpanel, Looker, or Snowflake.
Identify and lead other high-leverage special projects outside the standard roadmap — segment expansions, pricing/packaging changes, and anything else leadership wants pushed hard for a quarter or two.
Partner with Performance Marketing, Brand, and Sales for full-funnel alignment, without owning paid acquisition day-to-day.
Be a strategic thought partner to Otter's leadership on growth strategy, PLG vs sales-assisted motions, and how to sequence product and partnership bets.

Special Projects Director - Marketing at Cssmerge · LumiJobs

Special Projects Director - Marketing

Responsibilities

Qualification

Required

Benefits

Company

Cssmerge

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