You'll own the full growth marketing function, from building ABM programs and running paid media to ensuring seamless lead handoff and tight partnership with our SDR and Sales teams. You bring hands-on command of modern growth marketing tools, a sharp analytical mind, and the kind of cross-functional partnership that turns marketing activity into qualified pipeline and revenue.

The programs you build won’t just generate leads, they’ll build awareness and establish Axon as the leader in enterprise safety technology.

ABM Strategy & Account Planning

Own the ABM strategy across 1:1, 1:few, and 1:many plays, building and prioritizing target account lists with Sales and SDR leadership

Manage Demandbase as the primary ABM platform: segmentation, intent monitoring, and campaign orchestration

Develop deep fluency in Axon's key enterprise verticals (healthcare, retail, critical infrastructure, and others) to inform targeting, audience builds, and account prioritization

Deploy creative and messaging assets from the marketing team across the right channels, accounts, and personas

Systems & Reporting

Own HubSpot workflow builds, nurture tracks, list management, lead scoring, and campaign tracking

Maintain clean data hygiene and tight CRM integration between HubSpot and Salesforce to ensure accurate lead flow and attribution

Own campaign reporting and attribution, building dashboards that connect marketing activity to pipeline and give leadership clear visibility into what's working

Translate data into clear recommendations, driving decisions, not just reporting on metrics

Growth Marketing Manager, Enterprise

Responsibilities

Benefits

Company

Axon

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