Brand Designer, Growth

San Francisco · Remotefull timeRemote

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mid

$150k–$225k

H1B: yes

Perplexity Growth Brand Designer at Perplexity responsible for creating high-volume, high-leverage marketing assets including paid ads, social, lifecycle email, and campaign creative. Partners with Growth team on strategic concepting and iteration based on performance data.

Responsibilities

Drive strategic concepting for growth campaigns — bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving it
Operate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directions
Own the design of growth creative end-to-end — paid social and display ads, campaign assets, and lifecycle email — from concept to shipped asset
Design for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance data
Turn product launches and GTM campaigns into ad creative that lands on every channel it runs — static, animated, and everything in between
Build and maintain scalable ad and email templates so high-frequency asset production stays fast and on-brand
Partner with Brand to keep visual consistency across every growth touchpoint as our brand system evolves
Collaborate with our motion designer and web designer so campaigns feel cohesive from the first ad impression to the landing page
Bring a strong point of view on what makes performance creative great — and push back when a "best practice" would cheapen the brand

Qualification

Proven strategic concepting abilityAbility to work fast5+ years of industry experienceMotion design skills — animated ads

Required

A strong portfolio of growth and brand design work — paid ads, social campaigns, lifecycle email, campaign systems — that shows both craft and results
Proven strategic concepting ability: you can show campaigns where the idea was yours, not just the execution, and articulate the thinking behind them
Excellent visual design skills with a clear sense of brand, typography, layout, and composition
Hands-on experience designing performance creative at a consumer or prosumer tech company, including working directly with growth or performance marketing teams
Fluency reading creative performance data (CTR, conversion, hook rates) and translating it into design decisions
Ability to work fast, manage a high volume of deliverables across channels, and iterate quickly without dropping the quality bar
Fluency in Figma and the Adobe Creative Suite
An instinct for building repeatable systems — templates, variant frameworks, asset kits — rather than one-off files
5+ years of industry experience

Preferred

Motion design skills — animated ads, short-form video for social, or After Effects fluency
Familiarity with ad platform specs and constraints (Meta, Google, TikTok, X, YouTube) and how they shape creative decisions
Experience using AI-assisted design and image-generation workflows to scale creative output
Copywriting instincts — you can tighten a headline when there's no writer in the room