Duolingo Senior Performance Marketing Manager at Duolingo drives global user acquisition campaigns with a focus on mobile growth. The role manages large budgets, agency partners, and leverages data-driven insights to optimize campaign performance.
Responsibilities
We’re looking for a Senior Performance Marketing Manager to drive Duolingo’s global user acquisition campaigns across multiple channels. In this hands-on role, you’ll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams. This is a unique opportunity to do high-impact, executional work on one of the world’s most beloved and innovative brands, reaching millions of learners worldwide.
Own day-to-day execution of global performance marketing campaigns, including setting the creative strategy, with a primary focus on mobile user acquisition and growth.
Strategically run and optimize mobile install campaigns across major platforms, such as Google UAC, Meta. Tiktok, and programmatic partners, focusing on high LTV/CAC, efficient spend, and sustainable global growth.
Manage and hold accountable Duolingo’s performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution.
Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics.
Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact.
Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities.
Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals.
Experience running large-scale, global mobile acquisition campaigns.
Strong analytical skills, with expertise in mobile attribution and marketing analytics.
A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution.
Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.
Qualification
Experience running large-scale
Required
Experience running large-scale, global mobile acquisition campaigns
Strong analytical skills with expertise in mobile attribution and marketing analytics
Successful track record of owning and optimizing large performance marketing budgets
Deep knowledge of the mobile user acquisition ecosystem, including platforms and attribution technologies
Exceptional ability to translate data into strategy and communicate findings
Experience working with and managing agency partners
