Lead, Lifecycle Marketing Automation

Required

• 5+ years of experience in lifecycle marketing automation, marketing technology, CRM operations, marketing operations, or a related technical marketing role, with significant hands-on responsibility for building and maintaining automated customer experiences.
• Deep hands-on experience with a customer engagement or marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or a comparable platform, including complex journey orchestration, segmentation, personalization, and multi-channel campaign execution. You understand the underlying principles of marketing automation and can adapt quickly across platforms and technologies.
• Proficiency in HTML and CSS email-development, including responsive design, reusable templates, troubleshooting across email clients, and building sophisticated dynamic content using Handlebars, Liquid, or comparable templating languages.
• SQL proficiency and experience working with customer data and audience activation technologies such as Hightouch, Census, Segment, or similar platforms, with a strong understanding of event-driven data, customer attributes, segmentation, and how data moves between systems.
• Technical experience working with APIs, webhooks, JSON, integrations, and data-driven marketing systems, with the ability to independently investigate and troubleshoot campaign, platform, integration, and data issues.
• Demonstrated ability to identify opportunities for automation and build scalable solutions that reduce repetitive manual work. Experience experimenting with or applying AI, generative AI, or agentic workflows to marketing operations is strongly valued.
• Strong systems thinking and problem-solving skills, with a track record of taking ambiguous business problems, determining an appropriate technical solution, and independently driving work from solution design through implementation.
• Strong attention to detail and collaborative communication skills, with experience establishing quality standards and partnering effectively across Marketing, Product, Engineering, Data, Creative, and other cross-functional teams.
• This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
• Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
• WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
• The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.