Commerce Programmatic Lead

Boston Officefull timeOn Site

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senior

H1B: yes

Pmg The Commerce Programmatic Lead executes programmatic campaigns and digital initiatives, collaborating across teams to align strategies with client KPIs. This role also manages vendor relationships, reporting, budgeting, and mentors team members to ensure campaign success.

Responsibilities

If you’re excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected commerce, this is the place to do your best work. As a Commerce Programmatic Lead, you’ll feel right at home here.
Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG’s high standards.
Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost-effective.
Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
Master PMG’s proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision-making and campaign performance.
Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward-thinking initiatives.
What You Will Bring
4+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.