Organic Growth Lead

San Francisco, CAfull timeRemote

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senior

$170k–$190k

H1B: no

Creditgenie The Organic Growth Lead at Credit Genie builds and executes the organic acquisition engine including SEO, AEO, and content strategy. This role manages the end-to-end organic growth strategy and collaborates cross-functionally to drive measurable results.

Responsibilities

Own Credit Genie's organic growth strategy end-to-end, including the SEO/AEO roadmap, topic and keyword strategy, and editorial calendar — and execute it yourself from research through publishing.
Write and produce high-quality SEO/AEO optimized content across all channels including blogs, website pages, in-app copy, and guides, with a focus on content built to rank in search and get cited by AI answer engines.
Drive technical and on-page SEO, partnering with engineering on site architecture, structured data and schema markup, crawlability, and Core Web Vitals to support organic visibility.
Manage and optimize the SEO/AEO ecosystem using tools like Google Search Console, GA4, and Ahrefs or SEMrush to track rankings, traffic, and answer-engine citations, turning findings into action.
Translate briefs, insights, and product requirements into compelling, on-brand copy that supports organic growth and business goals.
Maintain and evolve brand voice, ensuring consistency, clarity, and trust across every touchpoint.
Leverage AI tools for ideation, drafting, and optimization while refining outputs to meet quality, compliance, and SEO/AEO standards.
Analyze performance and optimize content, using data to improve engagement, acquisition, and conversion across channels.

Qualification

Fluency in SEO content best practicesComfort using AI tools for ideationComfortable working in fast-pacedExperience in fintech

Required

7+ years of experience managing content marketing in a B2C environment
Proven track record of writing and editing skills across multiple formats
Fluency in SEO content best practices. Hands-on experience with SEO/analytics tooling (Google Search Console, GA4, Ahrefs/SEMrush/Moz, Screaming Frog)
Track record of measurable organic growth (e.g., specific traffic, ranking, or share-of-voice gains)
Familiarity with emerging AEO/GEO practices like structured data and optimizing for AI-generated answers
Comfort using AI tools for ideation, drafting, and optimization
Exceptional attention to detail and brand voice; experienced in refining AI-generated content to maintain clarity, compliance, style consistency, and brand integrity
Strong blend of strategic thinking and hands-on execution. You can write, analyze, and execute as effectively as you can plan.
Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.
Experience in fintech, financial wellness, or adjacent industries is a plus.