Agave Marketing Lead responsible for running day-to-day marketing at Agave, including content, campaigns, conferences, and website management. Focus on positioning, messaging, and lead generation.
Responsibilities
Run Agave's marketing, including (but not limited to):
Positioning & messaging — make products legible to construction finance buyers.
Own positioning and messaging across our full product line, and keep it coherent as we ship new products
Build and maintain sales enablement materials in tight partnership with sales
Own competitive differentiation as new products bring new competitors
Channel discovery — find the 1-2 repeatable lead generation channels beyond referrals and conferences.
Design, run, and read out channel experiments: paid and AI-search placement, targeted ads, lifecycle email off in-app behavior, webinars
Own and optimize our SEO and AEO presence: track rankings and AI-answer citations, and proactively improve how Agave shows up in search and AI answers
Review and manage site presence (G2, Capterra, etc.) and find creative ways to incentivize customers to leave reviews
Operate a defined experiment budget; kill what doesn't work fast, and scale what does
Stand up the analytics to know what's working (customer journey tracking, SEO/AIO rankings, funnel metrics)
Product marketing: launch every new product well.
Qualification
3+ years of marketing experienceExcited to be hands-onExceptional writingStrong experiment designBias to shipHands-on experience with WebflowExperience writing customer emailsHands-on with HubSpotLight design skillsThis role may be a great fit if
Required
3+ years of marketing experience, ideally in B2B software, with hands-on range: you have personally run campaigns, written and shipped content, or helped execute events
You've worked on a small or scrappy team (a startup, or a small marketing org) where you did the work yourself rather than routing it to others
Excited to be hands-on: you write the copy, ship the page, and run the event yourself
Comfortable figuring things out without a playbook, in a technical, unglamorous vertical
Exceptional writing, clear, concrete, and free of marketing fluff (and AI em-dashes!)
Strong experiment design: you form a hypothesis, define success upfront, run the test, and read out honestly
Comfort partnering directly with founders and company leaders on positioning and pipeline
Bias to ship: you'd rather get a real page live this week than perfect a strategy deck
Preferred
Hands-on experience with Webflow
Experience writing customer emails, or working knowledge of HTML for email templates
Experience marketing to SMB or mid-market buyers in a vertical industry (construction, field services, logistics, ERPs, fintech, accounting)
Hands-on with HubSpot, Google Analytics, SEO/AIO tooling, and modern AI content workflows
Experience building sales enablement for a multi-product platform
Light design skills: you can produce a clean flyer, banner, or social graphic
Experience writing customer emails, or working knowledge of HTML for email templates
