Otter AI Growth Marketing Manager responsible for defining and codifying Otter.ai's brand promise, tone, and identity. This role leads brand strategy, narrative development, PR, communications, social, and community efforts.
Responsibilities
Otter.ai turns conversations into knowledge. Millions of people use our AI meeting assistant to capture, transcribe, and act on what's said in meetings — and we're the category's clearest name-brand product. But "clearest name-brand" and "best-known story" aren't the same thing. As AI note-takers and meeting assistants become table stakes, Otter needs a sharper, more distinctive voice to defend and extend its lead.
We're hiring our first Head of Brand & Storytelling to give Otter.ai that voice. This is a builder's role: you'll bring structure to a brand promise, tone, and identity that reflect our evolution, and you'll turn that foundation into the narratives, media moments, and content that make the case — loudly and credibly — that Otter.ai is the category leader.
You'll own brand strategy end to end, including PR, communications, social, and community. Leading this small team, you'll be in the room defining the brand promise and in the weeds writing the press release, briefing the analysts, and shipping the social post.
Great storytelling requires great storytellers, words are your passion and you feel at the top of your craft. Knowing how and where those words drive impact is your superpower.
Brand strategy & identity:
Define and codify Otter's brand promise, personality, tone of voice, and verbal identity system. Make sure it's usable, not just aspirational (think brand guidelines people actually open).
Be the internal source of truth on what Otter sounds and feels like, partnering with product, design, and marketing so the brand shows up consistently everywhere — in-product copy, campaigns, sales decks, support, social.
Evolve brand positioning as the category shifts from "meeting transcription" to AI-native conversational intelligence, keeping Otter ahead of where the market is going, not just where it's been.
Own the strategy for brand campaigns, working with our in-house creative team and agencies to increase brand awareness.
Narrative & thought leadership:
Build the core narratives that position Otter.ai as the category leader. A point of view on the future of voice, turning meetings into action, and AI that's distinct from "another AI notetaker."
Develop executive thought leadership (bylines, talk tracks, interviews) that puts Otter's leadership in front of the right audiences and outlets.
Qualification
Required
5+ years in B2B demand generation or campaign management with direct ownership of multi-channel marketing campaigns
Experience managing full mix of B2B marketing channels including email, social, outbound programs, and direct mail
