OfferUp is evolving from a highly transactional local marketplace into a broader platform connecting people with valuable opportunities around them.

We have a clear brand vision built around local possibility, usefulness, trust and human connection. That vision is not yet consistently expressed in the product experience. The app is functional and familiar, but key surfaces can feel generic, visually undifferentiated and more transactional than the larger OfferUp promise.

We are looking for a senior, hands-on product design leader to help us determine how a more distinctive, locally relevant and brand-informed experience can improve user comprehension, activation, trust and return behavior.

The Fractional Principal Product Designer will be personally designing and building this work. This is an individual-contributor, hands-on-keyboard role, not a direction-setting or oversight-only position.

Translate OfferUp's brand strategy into practical product-experience principles, and design the frameworks and artifacts that make those principles usable by product and engineering.

Identify the highest-value opportunities to make the product more comprehensible, locally relevant, trustworthy and recognizably OfferUp.

Design a small number of strategically important user experiences in Figma from concept through engineering-ready hand-off.

Develop testable hypotheses connecting design decisions to user and business outcomes, and build the prototypes needed to test them.

Partner closely with UX Design and Consumer Product teams to prototype, validate, ship and measure the work — hands-on for the core design deliverables, not delegating execution.

Build reusable interaction, visual and content patterns — component-level design work — that strengthen the broader product design system.

Assess the design operating model and recommend the appropriate long-term capability, informed by direct hands-on experience building within the current structure.

Expected deliverables

Principal Product Designer, Brand and Experience (Contract, Hands-On)

Responsibilities

Benefits

Company

Offerup

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