Lead MarTech Engineer

Beverly Hills AIR, Beverly Hills, CA (HQ-A)full time

On Site

senior

$200k–$240k

H1B: no

Aloyoga Lead MarTech Engineer at Aloyoga designs, builds, and scales technology for retention, personalization, and cross-channel customer journeys. The role owns technical integration of customer data platforms and activation tools like Braze to enable lifecycle orchestration and measurement.

Responsibilities

Martech Platform & Journey Orchestration
Own the technical integration and data ingestion for retention, lifecycle, and loyalty programs (partnering with Engineering on core loyalty logic).
Design and implement cross-channel journeys using Braze and related orchestration tools
Build reusable triggers, templates, and journey patterns that scale across teams and use cases
Customer 360 & Data Enablement
Partner with Data Engineering to design and operationalize Customer 360
Use reverse ETL tools to sync customer profiles, traits, and audiences from data platforms into the CDP and Braze
Ensure consistency of identity resolution, consent flags, and audience logic across systems
Maintain clear ownership of marketing data definitions and source-of-truth alignment
Eventing, Triggers & Real-Time Activation
Support event-driven activation and near real-time personalization
Define lifecycle signals and behavioral triggers that power journeys and messaging

Qualification

7+ years of experience in MartechStrong experience withCDPs and reverse ETL toolsEvent-driven data architecturesSQL and cloud data warehouses

Required

A senior-level Martech Engineer with strong ownership and execution mindset
Comfortable leading complex initiatives while remaining hands-on
7+ years of experience in Martech, Marketing Operations, or Data Engineering
Strong experience with:
CDPs and reverse ETL tools
Braze or similar lifecycle orchestration platforms
Event-driven data architectures
SQL and cloud data warehouses
Advanced proficiency in Liquid templating logic (or similar personalization syntax) to handle complex loops, variable assignments, and fallback logic
Managing a hybrid stack of activation tools (Email, SMS, Push) with experience resolving user identity and frequency capping conflicts between vendors.
Proven experience supporting retention marketing, CRM, and lifecycle programs
Strong understanding of identity resolution, consent management, and customer data modeling

Benefits

PTO

Company

Aloyoga

View company page

Source: greenhouse

Active within the past hour

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