Airbnb Senior Demand Strategy Lead at Airbnb owns end-to-end lifecycle and CRM strategy for Experiences, including email, push, and owned content. The role sets strategy for guest referrals and partners cross-functionally to optimize demand.
Responsibilities
Define the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking
Own the roadmap for email and push programs: Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration
Identify the highest-impact audience segments, messaging angles, and send cadences, and build a rigorous testing framework to validate them
Drive automation of high-performing sends to maximize reach with minimal ongoing cost
Set the strategy for the Experiences newsletter and other owned content we produce: what we publish, to whom, and how it ties to demand and discovery
Build an editorial calendar and a content-to-conversion measurement approach, so owned content is held to demand outcomes, not just engagement
Partner with Brand, Creative, and the affiliates/social lead so owned content, social, and lifecycle reinforce one another rather than overlap
Define the strategy and success criteria for the Experiences guest referral program
Partner with Product on UX improvements and bonus design to drive adoption
Track performance and iterate on incentive structures to find the lever that moves the needle
Partner with Growth Marketing and Engineering to translate strategy into shipped campaigns and automated workflows
Qualification
12+ years in growthStrong analytical skillsEditorial or owned-content judgmentCrisp written and verbal communicationThis position is US - Remote EligibleOur Commitment To Inclusion & BelongingEqual Employment OpportunityHow We'll Take Care of You
Required
Maintain a clear view of what is in flight, blocked, or needs escalation, with a regular reporting cadence
Influence Product roadmap prioritization so lifecycle and content capabilities keep pace with strategy
12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context
Track record owning a channel or lifecycle strategy end to end and being accountable for its business outcome, not just executing campaigns
Experience setting strategy that others (XFN partners, agencies, or a small team) execute against, in a matrixed environment
Strong analytical skills: builds measurement frameworks, interprets A/B tests, uses data to drive decisions
Experience building and scaling email/push automation programs
Editorial or owned-content judgment: can shape what we say and publish, not only how we send it
Crisp written and verbal communication: writes clear briefs, presents strategy to leadership, aligns stakeholders
Two-sided marketplace or platform experience with both supply and demand levers
Familiarity with marketing automation platforms and referral/incentive mechanics
Experience running a newsletter or editorial program with a measurable growth mandate
Preferred
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
Equal Employment Opportunity:
Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.
