Responsibilities

We are hiring a Senior Product Manager to own the CRO (conversion rate optimization) of Credible's performance marketing landing pages and on-site funnel. This is a high-impact, cross-functional role sitting at the intersection of performance marketing, product, and data - responsible for the experiments roadmap, landing page creation and optimization, and the testing infrastructure that helps Credible convert more of its paid traffic into qualified leads.
Own the experiments roadmap: maintain and prioritize a rolling backlog of CRO and landing page experiments across all verticals (Personal Loans, Student Loan Refi, Private Student Loans, Insurance, etc.); sequence tests by impact and dependency
Landing page creation & optimization using Credible’s CMS: collaborate with Design, Engineering, and Marketing to build and refine landing pages that boost Quality Score, load speed, conversion rates, and overall CMS capabilities
A/B test design and analysis: define hypotheses, success metrics, and minimum detectable effects for each experiment; own statistical analysis and present clear readouts with recommended next steps
Funnel performance ownership: track and own KPIs across the paid funnel — click-to-prequal rate, prequal-to-submit rate, submit-to-approval rate — and identify the highest-leverage drop-off points
Cross-functional execution: coordinate with Engineering on implementation timelines, with BI on instrumentation and event tracking, and with the SEM team on campaign alignment and Quality Score requirements
Performance reporting: build and maintain dashboards that give the marketing team real-time visibility into experiment status, landing page performance, and conversion trends
Conversion signal infrastructure: partner with the BI Engineer to improve offline conversion data quality and ensure experiment results feed back accurately into Google Ads bidding signals
User insight synthesis: use session recordings, heatmaps, funnel analytics, and qualitative feedback to generate testable hypotheses and maintain a prioritized insight backlog
EDUCATION & EXPERIENCE
Experience: 5+ years in a Product Management role with a strong focus on conversion rate optimization, growth, or performance marketing products
CRO depth: hands-on experience designing, running, and analyzing A/B tests on landing pages or on-site funnels; familiarity with statistical significance, sample sizing, and experiment pitfalls

Senior Product Manager - Growth at Credible · LumiJobs

Senior Product Manager - Growth

Responsibilities

Qualification

Preferred

Company

Credible

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