Responsibilities

We are looking for an experienced, hands-on Integrated Marketing Manager to lead consumer marketing programs across LATAM, with an immediate focus on Brazil and close collaboration across Spanish-speaking markets. This role is based in São Paulo, Brazil.
Build consumer strategies from research, market signals and local cultural insight, identifying the audience, unmet need and behavior each program should influence.
Translate product features, AI capabilities and real product behavior into clear consumer use cases, messaging and brand storytelling, with accurate expectations about capabilities and limitations.
Lead integrated campaigns from brief to launch and learning, giving paid, owned, earned, social, creators, partnerships and experiences distinct, complementary roles.
Adapt global launches and campaigns to local needs while protecting the core brand strategy; create locally originated ideas when the opportunity calls for them.
Connect cultural relevance with practical product utility, helping both existing users and new audiences move from discovery to trial, broader usage and repeat engagement.
Partner with creator, social and partnership teams to sustain product education between major launches and turn cultural moments into a consistent marketing presence.
Partner with Product, Product Marketing, Growth, Brand, Creative, Production, Comms, Data and Regional teams to align priorities, messaging, channel plans and launch readiness, including when timelines change quickly.
Define success and learning plans before launch, using relevant brand and behavioral metrics and experimentation where feasible.
Manage campaign resources, agencies, budgets and production dependencies within agreed authority; make clear trade-offs and build forward plans that account for creative lead times and local market conditions.
12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM, with a proven record of leading integrated B2C programs and hands-on experience marketing AI products.
Deep local market knowledge and an insight-first approach

Qualification

We are an equal opportunity employerFor additional information

Preferred

An established network of local creative, media, creator or cultural partners, and experience reaching audiences beyond the region’s largest urban centers.
Experience connecting consumer product adoption with professional use cases, or building reusable launch and campaign practices across markets.
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

Integrated Marketing Manager - LATAM at OpenAI · LumiJobs

Integrated Marketing Manager - LATAM

Responsibilities

Qualification

Preferred

Company

OpenAI

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