Field Marketing Manager, North America Corporate

Dallasfull timeOn Site

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senior

H1B: yes

Qualtrics Field Marketing Manager at Qualtrics manages strategic marketing programs across North America Corporate segment. The role focuses on building brand awareness and generating quality leads through collaboration with sales and customer success teams.

Responsibilities

Manage and run strategic marketing programs across North America Corporate segment
Build the Qualtrics brand and generate quality leads and pipeline for sales
Partner with Sales and Customer Success to develop marketing strategies
Drive execution of campaigns, evergreen initiatives, and events
Develop targeted marketing activations including 1:1 and 1:few ABM strategies

Qualification

Previous experience in B2B marketingDegree in MarketingKnowledge of MarketoWhat You Should Know About This TeamThough small in number

Required

Minimum of 12 years of hands-on experience in B2B marketing, specifically in Field Marketing and/or Account-Based Marketing (ABM).
Proven track record of delivering measurable commercial results and driving pipeline within North American markets.
Previous experience in B2B marketing, enterprise events, or demand generation within the enterprise software or SaaS industries.
Strong expertise partnering directly with Corporate/Commercial sales organizations.
Ability to travel as needed across North America for key events and field activations.

Preferred

Degree in Marketing, Business, or equivalent experience.
Excellent copywriting skills for promotional emails, invitations, and event materials.
Knowledge of Marketo, Salesforce, WordPress, Coda, Qualtrics, and modern event management platforms.
Demonstrated success running multi-channel demand generation campaigns targeting mid-market or corporate accounts.
What You Should Know About This Team
We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
Though small in number, our team is agile, fiercely determined, and highly collaborative.
Data serves as the foundation for our decision-making, but our true passion lies in exploring new ideas and introducing groundbreaking concepts.