Drive attribution modeling and full-funnel measurement across all marketing channels, with attention to paid media

Connect Paid Ads activity with outcomes on the website and the demand gen funnel to create a holistic view of ad performance

Create insights around organic and paid traffic and engagement, with increased scrutiny on GEO

Translate data into actionable insights and recommendations for marketing leaders across the business

Create forecasts and scenario models to inform annual budget planning and incremental asks

Build and maintain self-service dashboards in Tableau for paid media, brand, demand gen, digital, and strategic events

Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs

Partner with the Marketing Data Operations team to maintain data quality across martech systems

Implement AI/ML capabilities for predictive modeling and automated insights

Design and support marketing experiments with rigorous testing and statistical validation

Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function

Stay current with analytics tools and methods to drive competitive advantage

Marketing Analytics Manager

Responsibilities