Director, Access Marketing at Amylyx · LumiJobs

Responsibilities

Amylyx is seeking a Director, Access Marketing, to lead the strategic development and execution of market access resources for multiple customer audiences. Reporting to the Senior Director, Market Access Strategy, this individual will be responsible for access marketing strategy, content development, messaging, and pull-through materials for payers, PBMs, health systems, HCP offices and their staff, and patient services programs for avexitide, the company’s lead product candidate. The role will translate access strategy, customer insights, evidence, reimbursement considerations, and patient support offerings into compelling, compliant materials that help advance patient access.
Own the development of access marketing strategy, messaging, value narratives, and customer-facing resources for avexitide, supporting market access field teams, patient services, and the field sales team.
Lead the development of avexitide payer and access marketing resources, including Pre-Approval Information Exchange (PIE) presentations, payer value proposition (PVP) materials, disease education resources, and budget impact models, in close collaboration with HEOR, Medical Affairs, and the National Accounts team.
Lead the development of access materials, including HCP office staff educational resources and patient services program marketing assets, in strong partnership with Patient Services, Trade, HCP Marketing, and other cross-functional stakeholders
Use internal and external resources to track, monitor, and improve avexitide coverage across commercial access customers (PBMs and payers) and government customer types (Medicare, Medicaid, VA, DoD, and TRICARE).
Create PBM, payer, health system, specialty pharmacy, trade, and provider office materials that communicate product value, coverage considerations, reimbursement pathways, affordability support, and patient services offerings.
Partner with Market Access, Brand Marketing, Patient Services, Medical Affairs, HEOR/RWE, Legal, Regulatory, Compliance, Field Access, Training, and Commercial Operations to ensure materials are accurate, compliant, differentiated, and actionable.
Use customer insights, payer dynamics, coverage trends, and field feedback to refine access messaging and identify unmet educational needs.
Manage agency partners and vendors through briefing, content development, review, production, deployment, and measurement.
Establish success metrics for access marketing initiatives and evaluate effectiveness through field feedback, customer engagement, and business impact indicators.
Champion materials through medical, regulatory, and legal review.

Director, Access Marketing

Responsibilities

Qualification

Required

Benefits

Company

Amylyx

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